what if


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visit the exhibition

what if

is an anti-disciplinary design exhibition held in OpenDot, Milan, on Saturday 4th March 2017.

What if is the result of a turning point in a project, of the reinvention of everyday objects by giving them a new meaning. What if a tool could be more than its mere function? This is the question from which 11 rebranding projects have stemmed from, projects that have reestablished with new identities the value of objects and that in the exhibition describe themselves through interaction design projects.

Via Tertulliano 70, Milan